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SEO for web 2.0 - 28th June 2007
SEO for the WEB 2.0
Websites aren't what they used to be anymore. If you want to keep up with modern technologies you need to focus on the WEB 2.0. But what does that mean for SEO? And how do search engine deal with sites that can be considered to be part of the WEB 2.0?
Basically the WEB 2.0 means interactivity with the visitors. The first technologies that you can consider to be WEB 2.0 were blogs. Now adding a video to your site isn't that strange anymore and there are many other options to create more interactivity with your visitors.
Does this change the world of SEO? Most SEO discussions are at the level of HTML code. Link building is considered a necessity but not so much liked as it is considered a very difficult and time consuming business. But at the same time, the influence of the WEB 2.0 is greatest in the area of link building.
The standard link building techniques (buying links, link exchanges and directory submissions) aren't that effective anymore. Pretty much its a big waste of time (except for submissions to some high quality directories). Links always were suppose to be a sign of popularity. Link popularity is suppose to be the result of having a popular website, not the result of placing links all over the place. Search engines are now getting so good at determining real (natural) link popularity that webmasters have to get back to basics.
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